It started creeping up a few months ago. In some context in the political arena, it was mentioned, “We need fair trade, not free trade!”
And I appreciated that. I got excited. I mean, I work for Fairtrade America. This is the kind of stuff that could drive interest through the roof.
Boy howdy, I thought, well here we go. Someone really gets it. Someone who understands that many of our current problems result from exploitation of those less fortunate. The fact that costs on store shelves hardly ever consider externalities – the true costs. The horrible way power is consolidated in trade houses and risk is heaped on farmers, the ones with the most to lose. Someone who realizes that bigger isn’t always better.
Then I realized who said it.