Every Sunday as we trundled out of the long nap commonly known as church, the whole family would eagerly board the Blue Behemoth – our Ford station wagon – and head for Roundy’s grocery where we had our choice of candy (on some Sundays this treat was supplemented by a sweet roll of the Long John variety). When I was younger I tended toward the Skittles (when there was just one variety), Mambo or one of those other chewy, sugar concoctions.
I can’t remember when it happened, but my taste eventually matured I started looking for things with more complexity. And so it happened. Pearson’s Salted Nut Roll came into my life. A combination of sugar and salt, crunch and chew, nougat and nut that kicks the ass of nut roll competitor, Payday (don’t trust the review though, not even close).
This amazing painting by Thomas Ojanpera comes up if you search for ‘Salted Nut Rolls in history’.
According to Pearson’s random, marginally dated website, the salted nut roll “was introduced in 1933 at the height of the depression and soon changed its name to the Choo Choo Bar in an effort to distinguish it from its competitors.” Mysteriously, this amazing name was changed back to the generic Pearson’s Salted Nut Roll to help confused customers find it among a sea of competing salted nut rolls.
I like the idea of a sea of competing salted nut rolls. And salted nut roll barons looking for every single competitive edge, slicing margins, corporate espionage all just to get ahead in the cut throat nut roll world.
I really hit that candy bar around the time of high school. The way the salt just so slightly overpowered the sugar was key. Beyond that, Pearson’s had enlisted the help one of the finest mascots the world has seen, Dudley P. Nut. My sense of irony had become more keen by the time I reached high school and I found in Mr. P. Nut a perfect foil for my sweet tooth. Continue reading