beefjerky, Serious Shit

Sticks and Stones (and Marketing Hyperbole and Such)

Did you know your coffee may have twigs, stones or even ground up ducklings? It’s true and it’s horrifying. This means that those dodgy, crafty coffee farmers are up to their old tricks again! Trying to cheat you, the hard-working consumer, out of your hard earned cash and get  you to drink extra filler swill at the same time – just like the kid wiping boogers on your burger at Hardees.

You may have seen some of the headlines over the weekend:

Besides the fact that this is probably one of the first times you’ll see Fox News and Grist.org running the same angle on a story – the stories are depressingly misleading. What sounds like a major problem is just a sales pitch for the American Chemical Society who figured out a tricky way to determine what’s in your coffee besides coffee (other than milk, hazelnut flavors, bucket of sugar, etc.).

But rather than just pitch it to the coffee industry that would be interested in using this new tool, they decided to go full guns blazing and sound the alarm! Greedy coffee farmers are dumping whatever they can get their hands on into your morning cup so they can rake in the big bucks. Dear God in heaven, help us if we can’t get one by those conniving small-scale farmers! They even came up with a crappy info graphic (which shows absolutely no scope of the alleged problem).

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